PRIVACY POLICY

1. INTRODUCTION

Fit For Life Health and Fitness, operating as The Hyrox Lab ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thehyroxlab.com (the "Website") or use our services (collectively, the "Services").

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Website or use our Services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date of this Privacy Policy. Any changes will be effective immediately upon posting on the Website. You are encouraged to periodically review this Privacy Policy to stay informed of updates.

2. COLLECTION OF YOUR INFORMATION

We may collect information about you in a variety of ways. The information we may collect via the Website includes:

2.1 Personal Data

Personally identifiable information that you voluntarily provide to us when registering for an account, purchasing products, or signing up for our newsletter, such as:

• Full name
• Email address
• Phone number
• Billing and/or shipping address
• Payment information (credit card numbers, etc.)
• Demographic information (such as age or gender)

2.2 Derivative Data

Information our servers automatically collect when you access the Website, such as your IP address, browser type, operating system, access times, and the pages you have viewed.

2.3 Financial Data

Financial information, such as data related to your payment method (e.g., credit card number and expiration date) that we may collect when you purchase products or services. We store only limited financial information; most financial information is transferred to our payment processors.

2.4 Data From Social Networks

User information from social networking sites, such as Instagram or Facebook, if you connect your account to or interact with us through these platforms.

2.5 Mobile Device Data

Information about your mobile device, including device ID, model, and manufacturer, if you access the Website from a mobile device.

2.6 Third-Party Data

Information from third parties, such as personal information or network friends, if you connect your account to the third party and grant the Website permission to access this information.

3. USE OF YOUR INFORMATION

We may use information collected about you for various purposes, including to:

• Create and manage your account
• Process orders and payments
• Provide you with products and services
• Respond to your inquiries and address customer service needs
• Send you marketing communications
• Personalize your experience
• Improve the Website and our products/services
• Monitor and analyze usage and trends
• Protect the security and integrity of the Website
• Comply with legal obligations

4. DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

4.1 By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by law.

4.2 Third-Party Service Providers

We may share your information with third-party service providers who perform services on our behalf, such as payment processing, marketing, and customer service.

4.3 Marketing Communications

With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes.

4.4 Interactions with Other Users

If you interact with other users of the Website, those users may see your name, profile photo, and descriptions of your activity.

4.5 Online Postings

When you post comments, contributions, or other content to the Website, your posts may be viewed by all users and may be publicly distributed outside the Website.

4.6 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

5. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites and applications that are not affiliated with us. Once you leave the Website, we cannot be responsible for the protection and privacy of any information you provide while visiting such third-party websites. We encourage you to review the privacy policies of these third-party websites before providing any personal information.

6. SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information from unauthorized access, use, or disclosure. We secure the personal information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure.

However, no data transmission over the Internet or wireless network can be guaranteed to be 100% secure. Therefore, while we strive to protect your personal information, you acknowledge that:

• There are security and privacy limitations of the Internet which are beyond our control
• The security, integrity, and privacy of any and all information and data exchanged between you and the Website cannot be guaranteed
• Any such information and data may be viewed or tampered with in transit by a third party

7. POLICY FOR CHILDREN

We do not knowingly solicit information from or market to children under the age of 13. If you are under age 13, please do not provide any personal information on the Website. If we learn that we have collected personal information from children under age 13, we will delete that information as quickly as possible. If you believe that we might have any information from a child under 13, please contact us.

8. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

9. OPTIONS REGARDING YOUR INFORMATION

9.1 Account Information

You may at any time review or change the information in your account or terminate your account by:

• Logging into your account settings and updating your information
• Contacting us using the contact information provided below
• Emailing us at info@thehyroxlab.com

Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, some information may be retained in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our Terms of Service, or comply with legal requirements.

9.2 Emails and Communications

If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by:

• Noting your preferences at the time you register your account with the Website
• Logging into your account settings and updating your preferences
• Contacting us using the contact information provided below
• Using the unsubscribe link in emails

10. AUSTRALIAN PRIVACY ACT COMPLIANCE

We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth). For individuals located in Australia, you have the right to:

• Request access to your personal information
• Request correction of your personal information
• Make a complaint about our handling of your personal information

To exercise these rights, please contact us using the information provided below.

11. COOKIES AND WEB BEACONS

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Website to help customize the Website and improve your experience. For more information on how we use cookies, please refer to our Cookie Policy posted on the Website.

12. CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at: